The evolution of search puts Google’s latest algorithm into perspective—the internet is expanding and the need for ranking is crucial. And businesses need to go mobile fast, or they risk losing out. A great place to start with your mobile marketing is responsive design for your website. Responsive design is a modern approach to design that ensures your content is readable and consumable on any device, such as your desktop computer, tablet, or mobile phone.
Using responsive design on your website has the following key benefits:
- Search Engine Preferred: Google simply prefers responsive design. This is evidenced on the various search engine algorithm iterations over time, and particularly in this most recent change. Responsive design makes it easier for Google to crawl, index, and organize your site.
- Cost and Time Effective: Instead of creating multiple websites for various device sizes, with responsive design, you only have to create one.
- Conversion Optimization: By designing your website to be responsive, you have control over how your conversion elements look on each device.
- Engaging User Experience: With responsive design you can create a consistent and engaging experience across channels and devices.
Check out our latest infographic to learn about Google’s search evolution into mobile, what responsive design is and means for your business, and why you should get started designing for mobile right away! And to learn more information about mobile marketing strategy, be sure to download our latest and greatest Definitive Guide: The Definitive Guide to Mobile Marketing.
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