[Ebook] Introduction to Mobile Marketing: The Past, Present, and Future

Mobile Evolution


Posted: May 6, 2015 | Mobile Marketing

Most people, especially marketers, know that mobile devices have become increasingly important over the past few years. We’ve come a long way from the original mobile phones, aka veritable bricks, and as technology has continued to evolve, not only have phones get smaller, lighter, and faster but they have also added more and more value to our lives. As I mentioned in a previous blog, today’s mobile devices have incorporated many of our other daily tasks—from maps, to calendars, to contacts, to even your wallet. And as mobile has become more and more evolved, it’s opened doors for marketers looking to engage with their audiences in new ways. We know how important mobile devices are because we use them, but why do marketers need to understand and invest in mobile marketing? Let’s take a look:

All The Cool Kids Are Doing It

Ok, ok, I know this isn’t about being popular, but it is about being relevant. Regardless of what you sell, who you sell to, or when you sell it to them, it’s highly probable that you are selling to a mobile-connected person. Therefore, you need to consider how that person uses their mobile device—where are they when they use it? Which activities do they perform on it? How much time do they spend on it? It’s not about determining whether you need a mobile strategy (you do); it’s about understanding which type you need (one that fits how your customers engage with mobile).

Change Is The Name of The Game

There’s one very consistent thing about mobile marketing:  it never stands still. From the launch of Research In Motion’s Blackberry in 2001 that introduced email and text on your phone, to the quick releases of the iPhone 5, 5S, and 6, to the Apple Watch, the pace of technology continues to evolve rapidly. With those changes, come new ways to market. When the iPhone launched in 2007, it didn’t launch with the ability to do in-app messages, push notifications, or location services. Today all of these options and more are available to a marketer looking to target their audience with specific, personalized messages. We know that as time continues to march forward, the way that we can market to our customers and the way that we as mobile consumers are marketed to, will continue to evolve.

Face The Future Prepared

As our mobile devices become a more integral part of our lives, mobile marketing will become the norm and will blend seamlessly into what we know as just regular marketing. Predicting the future of technology is a bit like gazing into a crystal ball, but you can prepare for the future by adapting to technology changes and being on the lookout for opportunities to create personal relationships and have relevant conversations across new mediums and methodologies.

How is your company communicating with your audience over mobile today? Please share your experience in the comments below.

To make sure your marketing organization is ready for the future of mobile marketing, download our ebook, An Introduction to Mobile Marketing: The Past, Present and Future.

An Introduction to Mobile Marketing

Ellen Gomes is a Senior Content Marketing Manager at Marketo. She’s a news junkie and loves to stay up to date on the latest marketing trends and connect with new people over social media. In her free time she frequents food blogs and caters to her very spoiled orange cat. Ellen earned an B.A. in History at U.C. Santa Cruz and an M.B.A. at San Jose State.

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