Engagement is Everywhere: Marketo’s Spring 2015 Product Release

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Posted: April 14, 2015 | Modern Marketing

Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo.

Before we dive into what’s new, let’s take a step back and look at the way we used to think about marketing. Historically, digital marketers have operated their individual programs in a vacuum. They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising, mobile, email, and more. All of these programs were built in isolation, connected at best, by team meetings.

It’s time to finally break down these silos. It’s time to embrace the new marketing, which is focused on building long-term relationships and creating consistent conversations with customers. We’ve always operated with the goal of creating simple, yet powerful technology for marketers to deliver the right message, to the right person, at the right time. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time.

Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit:

Marketo Mobile Engagement: With over 7.2 billion mobile devices on the planet, mobile engagement is a massive opportunity for smart marketers who want to reach the right customers and prospects. However, many marketers have treated mobile as a separate channel from other programs, leaving its potential as an engagement marketing channel untapped—until now. Marketo Mobile Engagement allows marketers to listen for customer behavior across channels like web, social, email, and digital advertising, and then leverage that information to communicate on a mobile device.

Marketo Ad Bridge: Marketo Ad Bridge connects online advertising efforts to an overall marketing strategy–meaning marketers can now find and attract the right prospects. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens. More specifically, marketers can better target audiences based on who they are, their buyer stage, and their individual behaviors over time to create more personalized ads.

Marketo Calendar HD: As an extension of the beloved Marketo Calendar, Marketo Calendar HD helps marketers display their plans, programs, and goals in a format suitable for large-screen wall-mounted TV displays, opening up a new channel for marketing teams coordination and communication–eliminating the old school whiteboard.

Marketo Moments: Marketo Moments is a beautifully designed mobile app that provides Marketo users with a continuously updated view of the most important marketing program information, whenever and wherever they need it. Users can now see how their most recent programs are performing in real-time and look ahead to upcoming campaigns from the convenience of their mobile device.

Want to learn more about these new products? Be sure to visit Marketo Central in the Expo Hall at the Marketo Marketing Nation™ Summit or visit marketo.com/software/2015 to learn more.

As SVP of Product and Engineering, Steve leads all engineering, QA, product management, user experience and site operations at Marketo. Prior to Marketo, Steve led product management at Amazon Web Services, Microsoft and Reactivity before its acquisition by Cisco. He holds a bachelor’s degree from University of California, Berkeley and an MBA from Kellogg School of Management at Northwestern University.

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Ready, Set, Go! 4 innovations marketers can use to create conversations with their customers:

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