[Infographic] Is it the End of the Facebook Free-For-All for Brands?

Facebook Users

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Posted: February 4, 2015 | Infographic, Social Media Marketing

Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. With many of the new Facebook updates and focus on user privacy and preference, organic reach continues to fall short.

In fact, if you are a large brand only 2-8% of fans actually see your posts and only .073% of brands’ fans actually interact with these posts! Facebook says that these changes are in the interest of keeping users happy, but at the same time, Facebook’s ad revenue continues to climb—are paid ads a marketer’s only hope?

Take a look at our infographic as we explore the relationship between Facebook and brands. Is it the end of the Facebook free-for-all? And if so, what can we as marketers do about it?

View the infographic in a new window here.

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<a href="http://blog.marketo.com/2015/02/infographic-the-end-of-the-facebook-free-for-all-for-brands.html"><img alt="The End of the Facebook Free-For-All for Brands" src="http://blog.marketo.com/wp-content/uploads/2015/02/Facebook-Infographic.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/marketing-automation">Marketing Automation Software by Marketo</a></small>

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

[Infographic] Privacy trumps promotion on #Facebook - forcing brands to rethink their approach:

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