Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. A good story. New leads and customers are all at different stages of the buying process, so you have to tailor your messages and materials to best suit their needs. Your stories should share your message, get personal, and be emotional in order to accelerate your leads through your sales funnel.
Download our infographic to learn how you should use a story arc for your nurture communications, what type of offers and stories work at each stage of the buyer’s journey, how to select the right story genre, and how to make your lead nurture content emotional and viral!
And if you want to learn more about lead nurturing, download our brand new Definitive Guide to Lead Nurturing, 2nd Edition!
Please use the HTML code below to embed this graphic
<a href="http://blog.marketo.com/2015/02/infographic-nurture-your-leads-with-narrative.html"><img alt="Nurture Your Leads With Narrative" src="http://blog.marketo.com/wp-content/uploads/2015/02/Nurture-with-A-Narrative_LeadNurturing.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/marketing-automation">Marketing Automation Software by Marketo</a></small>