The Holidays Are Here! The Psychology of Impulse Buying [Infographic]

They Psychology of Impulse Buying- Infographic


Posted: December 18, 2014 | Infographic, Modern Marketing

As the holidays are rapidly approaching, we are all scrambling to get last minute gifts for friends and family. But what is a holiday shopping trip without getting a little something for yourself? Impulse buying is not only about sales and marketing, it is also about buyers’ personality traits, emotions, self-identity, and self control. As marketers we understand how these facets of the human psyche affect shopping habits—especially over the holidays. But what are the cold hard facts behind shopping? How are buyers influenced and what compels them to make an on-the-spot purchases? And finally, are you as a marketer leveraging these facts in your own holiday marketing?

Take a look at our new infographic to learn about the statistics behind the psychology of the impulse buy.

View the infographic in a new window here.

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<a href=""><img alt="Generation Z Marketings Next Big Audience" src="" width="100%" /></a><br><p><small>Brought to you by <a href="">Marketing Automation Software by Marketo</a></small>

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

What drives impulse buying over the #holidays? Check out this #infographic to learn how the psyche impacts shopping.

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