Events for Everyone! How Industry Conferences Shape Your Organization



Posted: November 4, 2014 | Event Marketing

In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014.

If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. Consumer Marketing Strategist, Mike Stocker will give the first think:tech session of the conference, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. They will share best practices to effectively acquire, engage and measure customer success across multiple touchpoints that increase digital ROI.

ad:tech presentation

Why Events?

We all know how rapidly the market landscape changes and events provide a great opportunity for marketers to stay up to speed on current trends. As buyer behavior changes, an influx of technology and best practices follow suit. Sending your employees to conferences like ad:tech allows them to learn about, and invest in new technologies. In addition, events and their parties are a great place to make connections for future partner collaborations.

I am a firm believer that if an employee asks to go to a conference, you should let them, pending they do their work first of course (I sound like my mother). Self-investment is an attractive quality in an employee and one that will benefit your organization. Allowing and helping your employee to grow beyond their current knowledge and skill-set broadens your organizations’ perspective, or can serve to reaffirm it.

If you are an employee looking to take your career to the next level, or someone who wants to refine their perspectives and ideas, speak up and ask to go to conferences. At Marketo, our core values include aspiration and learning, so when we work at our booth, we are encouraged to go to key sessions to expand our horizons.

Events like this often include presentations from many amazing brands, for example ad:tech’s presentation roster includes: Forbes, Heineken, Twitter and many many more!

What events have you attended in the past? How did you bring your learning back to your organization? Share your experiences in the comments below.

Phillip Chen is Sr. Enterprise Marketing Manager at Marketo, where he runs field events generating pipeline within the Enterprise. Phillip previously launched nurture at Marketo and managed demand generations programs for the B2C audience. Phillip graduated from the University of British Columbia in Vancouver, Canada with a Bachelor of Commerce.

Read Phillip's Blogs

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