As the end of year approaches, marketers try to predict the future of their programs and campaigns for the coming quarter and year. This is not a small task — today’s marketers juggle more than ever: documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and more. Without a system, this level of activity quickly gets out of hand, leaving marketers with lackluster campaigns that failed to meet their expectations
In light of this, we decided to dust-off our crystal ball and interview over 400 marketers to see how they plan their marketing, and what would help them improve their predictions. As a result, we learned about the pain points marketers encounter as they try to define their future campaign’s, and that most marketers have implemented a system to help them collaborate (but it may not be working very well). We also identified the “must-haves” for marketers to successfully envision their integrated campaigns.
Our latest infographic explores these ideas and reads the cards to help you decide your marketing’s fate. Check it out:
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<a href="http://blog.marketo.com/2014/10/infographic-whats-in-the-cards-decide-your-marketings-fate.html"><img alt="Marketing Calendar Fortune Telling Infographic" src="http://blog.marketo.com/wp-content/uploads/2014/10/Marketing-Calendar-Fortune-Telling-Infographic.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/marketing-automation">Marketing Automation Software by Marketo</a></small>