Meet Generation Z: Marketing’s Next Big Audience [Infographic]

Generation Z Marketings Next Big Audience feature image

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Posted: August 11, 2014 | Infographic, Modern Marketing

If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” But time marches on, and there’s a new generation in town. Generation Z might still be under the legal drinking age (in the US, at least), but they’re rapidly coming into their own — in terms of influence, consumption, and spending power.

Already, Generation Z has distinguished itself from Millennials in very significant ways — from their deepest aspirations to their preferences on social networks. And like all new generations, their behaviors will soon be shaping the status quo. Our new infographic explores Generation Z’s view of the world — and how your company can reach them.

Generation Z Marketings Next Big Audience

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<a href="http://blog.marketo.com/2014/08/meet-generation-z-marketings-next-big-audience-infographic.html"><img alt="Generation Z Marketings Next Big Audience" src="http://blog.marketo.com/wp-content/uploads/2014/08/Generation-Z-Marketings-Next-Big-Audience.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/marketing-automation">Marketing Automation Software by Marketo</a></small>

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Maggie Jones is a Content Marketing Specialist at Marketo, a casual reader of the Chicago Manual of Style, and a lover of Oxford commas. The recipient of an MFA in nonfiction writing, Maggie loves information that tells stories, from long-form journalism to the tiniest tweets.

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Still #marketing to Millennials? Get ready for Generation Z. Our new #infographic shows you how:

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