At Marketo, we spend a lot of time around marketers — and I’m not just talking about our own marketing department. Our customers are marketers, the partners in our LaunchPoint ecoystem are marketers, and the people we ask for advice/take out to lunch/share blog posts with/frantically retweet are marketers.
So I might be slightly biased when I say that marketers are some of the most creative, clear-headed, artistic-yet-analytic people that I know. But my favorite thing about marketers? Hands down: their ability to tell a good story.
With that in mind, we decided to put our favorite, everyday marketers in the storytelling spotlight in our new ebook, Real Marketer Stories: What Makes a Great Marketer? The questions we asked were simple, but the answers we got were anything but. As it turns out, there’s no one path to becoming a marketer — we heard from musicians and political campaign managers, former airline attendants and psychology majors. And there’s no one quality that makes a marketer great, either — as you’d expect from such a well-rounded crew, the qualities that brought them success were as different as their career paths.