How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]

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Posted: June 17, 2014 | Digital Marketing, Infographic

We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. Plus, they are often willing to connect with brands relevant to their field of expertise.

So how can you get started with digital influencer marketing? Check out our latest infographic to learn where to find relevant experts, how to target influencers based on the three R’s (reach, relevance, and resonance), how to partner with an influencer, and how to make sure you’re giving back. Plus, we also have included a list of today’s top digital marketing influencers, so you can get started connecting right away, whether you’re following them on Twitter or using an influencer marketing platform like Traaackr or Little Bird.

Digital Influencer Marketing for Brands Infographic

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<a href=""><img alt="Digital Influencer Marketing for Brands Infographic" src="" width="100%" /></a><br><p><small>Brought to you by <a href="">Social Marketing Software by Marketo</a></small>

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Dayna Rothman is the Sr. Content Marketing Manager at Marketo and Author of Lead Generation for Dummies. She runs the Marketo content initiatives and is the managing editor of the Marketo blog. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

Want to get 'in' with digital #influencer #marketing? Use our #infographic to connect with experts! @dayroth

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