When we talk about “content marketing,” it can mean many things. Content doesn’t just mean traditional materials like ebooks or webinars — in fact, blogs, videos, online hubs, even experiences can also be content. And as we know all too well, creating compelling, engaging, original content marketing is tough.
That’s why we decided to create this slide deck, highlighting 15 notable content marketers. After all, regardless of who you’re marketing for, content fuels your efforts. It’s how you tell your brand’s story, it’s how you educate your buyers, and it’s how you build connections. And when it comes to producing prize-winning content, some of our favorite brands don’t pull any punches.
Here are 15 of the heaviest hitters in content marketing, and the reasons we’re hailing them as champions:
Reading this blog post in an email? Check out our “Heavy Hitters of Content Marketing” slide deck on SlideShare here!