Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price.
If you’re marketing on social, it’s likely that Facebook is part of your marketing mix; even if it isn’t, every social network is affected by Facebook’s actions. Simply put, these acquisitions could have big implications for marketers.
In fact, Facebook has spent more than $22 billion on disclosed acquisitions since its founding in 2004. It’s hard to even wrap your head around a number that big, so we thought we’d put that number into perspective for our readers.
So what can $22 billion dollars buy you? Perhaps your own country, a celebrity bestie, or even a blockbuster summer flick. Check out our infographic to get a real reading on Facebook’s acquisition numbers.
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<a href="http://blog.marketo.com/2014/03/acquisition-addiction-facebooks-financials-in-perspective-infographic.html"><img alt="Facebook Acquisition Addiction Infographic" src="http://blog.marketo.com/wp-content/uploads/2014/05/Facebook-Acquisition-Addiction-Infographic.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/social-marketing">Social Marketing Software by Marketo</a></small>