Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]

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Posted: May 16, 2014 | Social Media

Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. 

If you’re marketing on social, it’s likely that Facebook is part of your marketing mix; even if it isn’t, every social network is affected by Facebook’s actions. Simply put, these acquisitions could have big implications for marketers.

In fact, Facebook has spent more than $22 billion on disclosed acquisitions since its founding in 2004. It’s hard to even wrap your head around a number that big, so we thought we’d put that number into perspective for our readers.

So what can $22 billion dollars buy you? Perhaps your own country, a celebrity bestie, or even a blockbuster summer flick. Check out our infographic to get a real reading on Facebook’s acquisition numbers.

Facebook Acquisition Addiction Infographic

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<a href="http://blog.marketo.com/2014/03/acquisition-addiction-facebooks-financials-in-perspective-infographic.html"><img alt="Facebook Acquisition Addiction Infographic" src="http://blog.marketo.com/wp-content/uploads/2014/05/Facebook-Acquisition-Addiction-Infographic.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/social-marketing">Social Marketing Software by Marketo</a></small>

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Dayna Rothman is the Sr. Content Marketing Manager at Marketo and Author of Lead Generation for Dummies. She runs the Marketo content initiatives and is the managing editor of the Marketo blog. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

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#Facebook spent $22 billion on acquisitions - what else could that $$$ buy? Our infographic breaks it down. @Dayroth

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