Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]

Facebook Acquisition Addiction feature image


Posted: May 16, 2014 | Social Media Marketing

Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. 

If you’re marketing on social, it’s likely that Facebook is part of your marketing mix; even if it isn’t, every social network is affected by Facebook’s actions. Simply put, these acquisitions could have big implications for marketers.

In fact, Facebook has spent more than $22 billion on disclosed acquisitions since its founding in 2004. It’s hard to even wrap your head around a number that big, so we thought we’d put that number into perspective for our readers.

So what can $22 billion dollars buy you? Perhaps your own country, a celebrity bestie, or even a blockbuster summer flick. Check out our infographic to get a real reading on Facebook’s acquisition numbers.

Facebook Acquisition Addiction Infographic

View the infographic in a new window here.

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<a href="http://blog.marketo.com/2014/03/acquisition-addiction-facebooks-financials-in-perspective-infographic.html"><img alt="Facebook Acquisition Addiction Infographic" src="http://blog.marketo.com/wp-content/uploads/2014/05/Facebook-Acquisition-Addiction-Infographic.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/social-marketing">Social Marketing Software by Marketo</a></small>

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

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#Facebook spent $22 billion on acquisitions - what else could that $$$ buy? Our infographic breaks it down. @Dayroth

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