[Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge

Upworthy Infographic featured image 2

By:

Posted: March 5, 2014 | Content Marketing, Infographic

Viral publisher Upworthy has changed the internet forever. Whether you find their provocative headlines annoying or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Upworthy takes often under-exposed news stories, and makes those stories both viral and shareable. How? They find interesting content, improve the way that the content is framed, give it a provocative headline, and promote it on their website and social channels.

According to Upworthy, people share your content when it strikes a good balance between emotionally stirring and entertaining. But what draws a person in initially? The headline. And that is really where Upworthy shines. Their headlines always contain an element of mystery without being overly vague.

Take a look at our newest infographic to learn all of the tips and tricks of the Upworthy trade. Learn about how you can make your content marketing go super viral, why and where people share content, the keys to viral content, and how to create headlines that draw people in. But remember, even the best headline can’t make up for bad content, and if the headline is misleading, you’ll end up annoying your visitors. You can’t win the internet without high quality, highly sharable content — regardless of how you frame it.

Upworthy Internet Infographic

View the infographic here.

Please use the HTML code below to embed this graphic

<a href="http://blog.marketo.com/2014/03/why-upworthy-has-won-the-internet.html"><img alt="Upworthy Internet Infographic" src="http://blog.marketo.com/wp-content/uploads/2014/03/Upworthy-Internet-Infographic.jpg" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/social-marketing">Social Marketing Software by Marketo</a></small>

Related Resources

Dayna Rothman is the Sr. Content Marketing Manager at Marketo. She runs the Marketo content initiatives and is the managing editor of the Marketo blog. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

How does @upworthy go so viral? Our new #infographic explains how to win the internet, the upworthy way. @dayroth

Follow Us

Most Shared

Right Brain vs Left Brain Marketers Infographic

The Right Brain vs. Left Brain of Marketers [Infographic]

true colors feat

True Colors: What Your Brand Colors Say About Your Business [Infographic]

Instagram Infographic

What Your Instagram Filter Says About You [Infographic]

Visual Gold 2

Visual Gold! The New Revolution of Content Marketing [Infographic]

Evolution

The Evolution of Modern Marketing Automation [Infographic]

Top Articles

Tighten your belt!

7 Strategies for B2B Marketing during a Recession: The Definitive Guide

Evolution

The Evolution of Modern Marketing Automation [Infographic]

promo_top_b2b_blog_med

Big List of B2B Marketing Blogs

The ROI of Paid Social Media Advertising

The ROI of Paid Social Media Ads

100th blog post

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited