[Infographic] Why Upworthy Has Won the Internet and You Can Too, or, You’ll Never Believe How This Website Started By So Few People Got So Huge

Upworthy Infographic featured image 2


Posted: March 5, 2014 | Content Marketing, Infographic

Viral publisher Upworthy has changed the internet forever. Whether you find their provocative headlines annoying or clever, there’s plenty to be learned from Upworthy’s instant-virality strategy. Upworthy takes often under-exposed news stories, and makes those stories both viral and shareable. How? They find interesting content, improve the way that the content is framed, give it a provocative headline, and promote it on their website and social channels.

According to Upworthy, people share your content when it strikes a good balance between emotionally stirring and entertaining. But what draws a person in initially? The headline. And that is really where Upworthy shines. Their headlines always contain an element of mystery without being overly vague.

Take a look at our newest infographic to learn all of the tips and tricks of the Upworthy trade. Learn about how you can make your content marketing go super viral, why and where people share content, the keys to viral content, and how to create headlines that draw people in. But remember, even the best headline can’t make up for bad content, and if the headline is misleading, you’ll end up annoying your visitors. You can’t win the internet without high quality, highly sharable content — regardless of how you frame it.

Upworthy Internet Infographic

View the infographic here.

Please use the HTML code below to embed this graphic

<a href="http://blog.marketo.com/2014/03/why-upworthy-has-won-the-internet.html"><img alt="Upworthy Internet Infographic" src="http://blog.marketo.com/wp-content/uploads/2014/03/Upworthy-Internet-Infographic.jpg" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/social-marketing">Social Marketing Software by Marketo</a></small>

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

How does @upworthy go so viral? Our new #infographic explains how to win the internet, the upworthy way. @dayroth

Follow Us

Most Shared

true colors feat

What Brand Colors Say About Your Business – Marketo

purple 4 hands

The 4 Things Digital Marketers are Missing

measuring social

6 Ways to Make Social Measurable

Influencers to follow 2017

31 Influencers to Follow in 2017

You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever