[Infographic] Leveraging Snapchat for Brands

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Posted: February 18, 2014 | Infographic, Social Media

Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Why? Well, there are 400 million “snaps” (pictures taken within the app) sent each day, and 26 million active US users, so of course businesses are looking for ways to tap in. But is Snapchat an application that brands can use successfully to reach their target audiences? And if so, what are some best practices for using Snapchat in a social marketing capacity?

Check out today’s infographic to find out more about Snapchat’s user demographics, which brands are currently using Snapchat successfully, and some best practices for brand communication on Snapchat.

Snapchat Infographic

View the infographic here.

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<a href="http://blog.marketo.com/2014/02/infographic-leveraging-snapchat-for-brands.html"><img alt="Snapchat Infographic" src="http://blog.marketo.com/wp-content/uploads/2014/02/snapchat-infographic.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/social-marketing">Social Marketing Software by Marketo</a></small>

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Dayna Rothman is the Sr. Content Marketing Manager at Marketo. She runs the Marketo content initiatives and is the managing editor of the Marketo blog. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

#Snapchat is hot, but can marketers use it to reach their audiences? Our #infographic shows you how! @dayroth

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