6 Lead Generation Tips from 6 Really Really Smart Human Beings

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Posted: January 31, 2014 | Demand Generation

As you probably know, we recently launched The Definitive Guide to Lead Generation, our newest and ninth Definitive Guide.

Yes. That’s right — our ninth. Wow, right?

The Definitive Guide to Lead Generation was the largest one yet, coming in at 160 pages of (free) information. We cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Checklists, charts, thought leadership from the leading experts in marketing today — this Definitive Guide has it all!

So far it’s been quite well received (*pat on back*).

MarketingProfs Chief Content Officer, Ann Handley, gave us kudos for the animal theme we incorporated. Lee Odden of TopRank Online Marketing gave the Guide some love in his Online News recap post. Heck, we even debuted our first ever music video, which was all about “lead lead lead lead lead lead generation”.

Adding some icing to the top of the lead generation cake, we asked several really (REALLY) smart human beings to share their one tip for generating more leads. We told them they had 15 seconds MAX to get their message across. (Of course, a few broke the rules and recorded longer videos.)

Nick Westergaard of Brand Driven Digital, Jason Falls of CafePress, Bryan Kramer of PureMatter, Steve Garfield of SteveGarfield.com, Lee Odden of Top Rank Online Marketing, and Chris Penn of SHIFT Communications all weighed in. Curious about what they said? Watch the compilation video below:

Can’t see the video? Try watching it directly on YouTube.

Do you agree with the tips these six super smart folks shared? Is there one you’d add? Drop your thoughts in the comments below!

Oh, and go grab yourself a copy of The Definitive Guide to Lead Generation while you’re at it.

DJ Waldow is the Digital Marketing Evangelist at Marketo, a writer, speaker, and a co-author of The Rebel's Guide to Email Marketing. He also hosts two podcasts – The Work Talk Show (a podcast about how work gets done) and The Marketing Nation (Marketo's podcast about all things digital marketing). DJ is a knowledge craver, a sponge, and a lover of beer, coffee, and people (in no particular order).

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Need some quick #leadgeneration tips? Watch our 15-second video tips from expert marketers.

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