Email Marketing Cheat Sheet [Infographic]

cheat sheet


Posted: October 16, 2013 | Infographic

Brands still prefer to communicate via email, and consumers still want to receive them. In fact, in a recent study 77% of consumers said they preferred to receive marketing through email. But how do you make sure your emails rock? There are many schools of thought and benchmarks available to help you determine email best practices.

We wanted to provide you with an easy-to-read cheat sheet (in the form of a fun infographic of course) that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.

So take this cheat sheet, print it out and tack it to your cubicle wall for reference the next time you plan an email campaign! And be sure to download our new Definitive Guide to Engaging Email to learn more about email best practices.

Email Marketing Cheat Sheet Infographic

Please use the HTML code below to embed this graphic

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

Introducing our new #emailmarketing cheatsheet #infographic for a fun, printable way to learn email best practices.

Follow Us

Most Shared

true colors feat

What Brand Colors Say About Your Business – Marketo

purple 4 hands

The 4 Things Digital Marketers are Missing

measuring social

6 Ways to Make Social Measurable


An Ode to Marketing Automation

Right Brain vs Left Brain Marketers Infographic

The Right Brain vs. Left Brain of Marketers [Infographic]