31 Content Marketing Ideas that Will Revolutionize Your Business

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Posted: October 3, 2013 | Content Marketing

Sorry, I’m a sucker for lists.  Especially lists that you can print out and tape up to your wall — things that inspire you to do more with the resources you have.  Here’s a list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few.

All of these are highly actionable ideas that can inspire innovative, engaging content marketing. Go out and be epic!

  1. Find one or multiple partners and launch a content marketing project together.
  2. Consider that less content could mean more impact.
  3. Find at least three thought leaders in your organization and build them into your content plan.
  4. Send each of those thought leaders to Toastmasters to work on their public speaking skills.
  5. Define your most valuable audience and consider a targeted print publication.
  6. Assign one employee to SlideShare and figure out how to leverage this tool as part of your content marketing.
  7. Develop a series of stories for your industry, on an aspect that has never been covered before.
  8. Make sure that every content landing page you develop this year has only one call to action.
  9. Stop one content initiative this year.
  10. Start working on a book for your business.  Yes, a real, printed book.
  11. Update your social media influencer list before the end of the year.
  12. Compile a substantial piece of influencer content (i.e., an eBook of influencer insights).
  13. Get at least five employees who are not part of marketing involved in your weekly content plan.
  14. Make it a priority to personalize your content by persona.
  15. Sit down with every salesperson and ask them what their customers’ biggest pain points are.
  16. Develop a list of the top 100 questions coming from your customer base.
  17. Commission a piece of art from a local artist to use in your next content piece.
  18. Target one traditional marketing initiative that can be enhanced with content marketing.
  19. Develop a content marketing metrics plan for your CEO or supervisor. It should include only those metrics that will make the case for company business objectives.
  20. Stop doing the same old press releases, and present them as engaging stories.
  21. Find a way to work with the leading trade magazine in your niche on a joint content effort.
  22. Commission a piece of research that is important to your customers.
  23. Commit to smarter usage of images in your content.
  24. Do an audit of all your blog posts and determine which types of titles lead to the right reader behaviors.
  25. If you have the budget, start identifying media companies in your industry that may be ripe for acquisition.
  26. Make sure your content is easy to read on both smartphones and tablets.
  27. Set up an editorial leader in each of your silos and plan to meet at least once per week.
  28. Develop a customer event that doesn’t talk about your projects, but rather educates them on where the industry is going.
  29. Create a piece of content this year that would be completely unexpected and see what happens.
  30. Send a videographer and journalist to the next industry event and cover it.
  31. Whatever you do this year, make sure you are telling a different story than everyone else in your industry — not just the same story told incrementally better.

For more ideas, check out Joe Pulizzi’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Marketo is pleased to feature Epic Content Marketing on our Sales and Marketing Book Club for the month of November — follow the link to read a sample chapter.


Related Resources

  • http://www.whitepoint.mobi/ Matthew White

    An inspiring list. Big points for #23 – “smarter usage of images in your content.” This is becoming more and more important and part of why we do what we do at Whitepoint.

  • heidicohen

    Joe–You’re not the only one who likes lists! But this one is a great one to print out and check off. Happy marketing, Heidi Cohen

  • http://about.me/adeldemeyer Adel de Meyer

    Wow some really useful and helpful marketing tips – thanks a lot!

  • http://waldowsocial.com DJ Waldow

    Joe! We meet again. Purple and orange compliment each other nicely, don’t you think? Sorry I missed Content Marketing World. One of these days I’ll make it to Cleveland…

  • http://contentmarketinginstitute.com/ Joe Pulizzi

    Thanks Heidi…you are the queen of lists, so this means a lot!

  • http://www.annbevans.com/ Ann Bevans

    Great list. Downloaded your book and I’m looking forward to reading it! Thanks.

  • http://www.feldmancreative.com/ Barry Feldman

    My oh my, you get around Joe. You must write via brain waves or some such shortcut. Great post though. You gave me a cool idea (and certainly not for the first time). Take tonight off.

  • http://contentmarketinginstitute.com/ Joe Pulizzi

    Sweet Barry. Keep me posted my friend!

  • http://contentmarketinginstitute.com/ Joe Pulizzi

    Thanks so much Ann. Let me know what you think of the book when you are finished with it!

  • http://contentmarketinginstitute.com/ Joe Pulizzi

    Would love that DJ. Thanks!

  • http://entreb.com/ Entreb

    Great list Joe! Getting influencers to be part of your content is a great content marketing strategy. We can do linkbaiting which is the creation of highly useful, interesting and positively controversial content. I like your list because they are brief and actionable.

  • Sabih Ahmed

    Great post Joe. The best among all is to distribute/produce an e-book, dedicate an employee to SlideShare, and do audits in timely manner. #30 is a bit unclear to me.

  • http://www.annbevans.com/ Ann Bevans

    Will do! :)

  • http://contentmarketinginstitute.com/ Joe Pulizzi

    Hi Sabih…thanks. #30 refers to sending someone to cover an industry event so that you can develop content from someone else’s event. Events are ripe for content opportunities, and most organizations don’t take advantage of them for their own content marketing efforts.

  • http://contentmarketinginstitute.com/ Joe Pulizzi

    Thanks Entreb…great take!

  • faizan Ali

    Great Tips Joe, if i can manage to do half of what you have written ill consider it as a big success! Thank you so much for your input :)

  • Scottie Leonard

    Thanks a lot for sharing these points Joe. This is quite useful information for the people who are using social media for marketing their product. One can feel lost while creating unique content every day. It is sometimes really frustrating. I really liked the last point. It is best to tell different story to your fans, rather than repeating what others say. You need to be unique to rise up in the social media networks. If you lack that uniqueness, you will get lost in the crowd. This article is really helpful for people who are feeling lost to find the contents for content marketing of their business. Cheers. :)

  • Sabih Ahmed

    Thanks Joe for your reply. I understand and I totally agree with you on this. It’s such an excellent thing that companies can do to increase their reach.

    I’d love to read your ideas on what type of content to be produced for tech savys and B2B industry?

Joe Pulizzi is the author of Epic Content Marketing. He is also the founder of Content Marketing Institute, the leading education and training organization for content marketing, which hosts the largest in-person content marketing event in the world, Content Marketing World. If you ever see Joe in person, he’ll be wearing orange.

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