How to Cure a Case of the Marketing Budget Blues [Video]

mfm.png

By:

Posted: August 6, 2013 | Marketing Budget

Meet Dan. Dan walks into the office on Monday morning knowing full well that his budget is due into finance by end of the day. But Dan has struggled all month to get a complete picture of what his marketing team has spent.

Dan thinks about how he is going to figure this all out and he is filled with dread.

To top it all off Dan is stuck in spreadsheet hell. Budget data changes daily and it is distributed across many documents, spreadsheets, and finance systems. How is he supposed to find anything in this mess?

Does this story sound familiar? Too many marketers experience this on a monthly basis. So how do you overcome these challenges?

Introducing Marketo Financial Management.  A budget and spend tracking software made for marketing teams, so they can run the business of marketing. Now you can get a complete and accurate view to make spending decisions with confidence and to stay in lock-step with finance. Want to learn more? Sign up today for one of our upcoming Marketo Financial Management demos.

Watch this video below and learn how Marketo Financial Management can come to your rescue, curing your bad case of the Monday budget blues.

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

Have a case of the #marketingbudget blues? Watch our video to find the cure!

Follow Us

Most Shared

true colors feat

What Brand Colors Say About Your Business – Marketo

purple 4 hands

The 4 Things Digital Marketers are Missing

measuring social

6 Ways to Make Social Measurable

Influencers to follow 2017

31 Influencers to Follow in 2017

You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever