How Social Affects Lead Generation [Slide Deck]



Posted: August 14, 2013 | Social Media Marketing

Social for lead generation has finally stepped into the limelight, and for good reason.  The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”

For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities. For the rest of us, it’s time to get down to some tactics and metrics that drive revenue.

The SlideShare deck below is a great resource for social marketers. It’s a self-guided visual journey that will help layout a blueprint for success. Developed over several months and through a lot of trial and error, we have done the homework for you and laid the groundwork. From building a foundation, to combining inbound with outbound and finally fully integrating social with marketing automation, this is a one stop shop on the road to breaking social out of its silo and welcoming it to the revenue table.

The Future Is Here: How Social Affects Lead Generation from Marketo

Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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Welcome social media to the revenue table with tips from our new slide deck on #socialmedia for #leadgeneration

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