Email: Wanted Dead or Alive [Infographic]

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Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure companies have access to social media, direct mail, and TV opportunities for communicating their message, yet email marketing is still the quickest and most direct way to reach the customer.

So reports of emails death seem greatly exaggerated. In fact, email is actually the preferred method of communication. 94% of Americans 12 years or older who are active online say they use email regularly. 58% of adults check email first thing in the am. And email has even been deemed the favorite mode of communication reported by millennials.

Clearly email isn’t dead. It’s evolving. And the strategies that marketers use are changing with it.

Want to learn more about how email is evolving?


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Email Wanted Dead or Alive

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  • Brian Hansford

    Email is so incredibly far from being dead! It’s still one of the most trusted and valuable channels for engaging with customers. It’s certainly not the only channel and it should be used with care. When combined with mobile, social, events, and online it’s a powerhouse that can’t be denied. Nice job researching these stats!


  • Ryan King

    Email isn’t “cool” or “sexy” anymore, but it’s effective. We have surveyed people that come to our online events asking how they heard about the event after we did social posts, online advertising, and calling campaigns in addition to sending emails about it. Without fail, over 75% of the people still say they heard about it through email. Email is nowhere close to dead.

  • Jeff Ogden

    Great infographic, Dayna. Thanks for sharing. Email is still the primary method for reaching prospects. It is simple and nearly free, which is a double-edged sword if there ever was one. The primary advantage of email, low cost, is also it’s downfall. With everyone using, the email in-box is flooded, meaning differentiation and personalization are highly important too.

  • Danish Pervez

    So everybody here is saying the same thing, right? That email was good, is good and will always be just as good – right?

  • netizenpros

    Email is the absolute center of the Internet universe! You have to have an email address to sign up for Twitter, Facebook, or any of Google’s services and there is no indication this will change any time soon.

  • albertkaufman

    Great post. I taught a seminar today “The Power of Email Marketing” to 30 people and had a few sign up for Constant Contact trials right afterwards. I’m pretty sure email is not only alive, but dancing well these days!

Dayna Rothman is the Sr. Content Marketing Manager at Marketo and Author of Lead Generation for Dummies. She runs the Marketo content initiatives and is the managing editor of the Marketo blog. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

94% of Americans 12 years or older who are active online say they use email regularly. #dg2eem.

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