Email: Wanted Dead or Alive [Infographic]

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Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. Sure companies have access to social media, direct mail, and TV opportunities for communicating their message, yet email marketing is still the quickest and most direct way to reach the customer.

So reports of emails death seem greatly exaggerated. In fact, email is actually the preferred method of communication. 94% of Americans 12 years or older who are active online say they use email regularly. 58% of adults check email first thing in the am. And email has even been deemed the favorite mode of communication reported by millennials.

Clearly email isn’t dead. It’s evolving. And the strategies that marketers use are changing with it.

Want to learn more about how email is evolving?

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Pre-register for your free copy of Marketo’s 150+ page Definitive Guide to Engaging Email, coming out on August 7th!

Email Wanted Dead or Alive

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Dayna Rothman is the Sr. Content Marketing Manager at Marketo and Author of Lead Generation for Dummies. She runs the Marketo content initiatives and is the managing editor of the Marketo blog. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

94% of Americans 12 years or older who are active online say they use email regularly. #dg2eem.

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