Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. If you’re practicing black hat SEO tactics such as keyword stuffing, duplicate content, and link schemes, be careful; the Penguin or Panda might swallow you whole.
For us folks who take our content marketing seriously, these are welcomed updates because Google is rewarding remarkable content and penalizing the poorly written crap. Another important part of this update is that Google is increasingly looking at social signals as a sign of content quality and relevance. The more social shares and interactions that a piece of content has, the more likely it will show up in search results. But, keep in mind that the number of shares are not the only thing influencing search results, but also the influence of those individuals who are doing the sharing. (Time to pay attention to Google+)
The infographic below illustrates what you need to know to keep your content on good terms with Google’s new algorithm. But don’t get too comfortable, as I’m sure the next update is just around the corner.