Dr. Marketo’s Cabinet of Curiosity

dr. marketo


Posted: May 20, 2013 | Marketing Automation

At Marketo, we’re all about the science of marketing.

Everyone thinks of marketing automation as a new field. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. More than any single individual, Dr. Marketo advanced the science of marketing through the use of mechanical, electrical and galvanic technologies.

His revenue-generation machines (some of which are still in working order today) were considered a marvel of Victorian engineering and a considerable aid to the early pioneers of marketing science. But few people know that Dr. Marketo also sent the world’s first tweet (“Watson come quick, I need #tea.”) and posted the first user-generated video (“Charles has inadvertently masticated my digit.”).

This brief catalogue is intended to correct these misconceptions and restore Dr. Marketo to his rightful place as the original source of the ideas behind today’s marketing automation technology. You can download the slide show here.

Dr. Marketo’s Cabinet of Curiosity from Marketo

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

Meet Dr. Gustav Marketo. His revenue-generation machines were considered the marvel of Victorian engineering.

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