What Your Instagram Filter Says About You [Infographic]


Posted: March 19, 2013 | B2B Marketing, Infographic

Are you one of the 100 million active users generating 40 million photos a day on Instagram? As a marketer, user generated content is a gold mine for insights and can be a nice complement to any content marketing strategy. Even better, applications such as Instagram are primed for taking that content mobile.

Smart savvy marketers that are harnessing the power of visual content and the high engagement that it delivers are much more likely to be rewarded by leveraging Instagram as part of their overall social media marketing mix. Instagram is a fantastic way to engage with customers and prospects by telling a story through photos.

Of course, Instagram is well know for its various filters that transform the look and feel of the photos. With them, sunsets, coffee cups, and your date’s double cheeseburger can masquerade as art. But the truth is, the filter you choose says more about you than the picture you take. The infographic below explains the psychology behind the top 10 Instagram filters, and profiles the personalities of the photographers who use them.


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  • http://writtent.com/ Sasha Zinevych

    Great post! I just wonder why the age group 25-44 co-existed with the age group 35-44 :-). And what’s your personal preference of the filter in case you belong to Instagram fans?

  • http://blogs.sas.com/sascom Alison

    Fun infographic! I’m surprised there aren’t more lofi and hifi users. Hifi is my fav.

  • http://twitter.com/JasonMillerCA Jason Miller

    Thanks for the comment Alison. I use Kelvin personally and was surprised that it was not on here either.

  • http://twitter.com/JasonMillerCA Jason Miller

    Hi Sasha, that may be a small typo. Looking into that now. I personally use Kelvin just because I love the vibrancy it adds. Thanks for the comment.

  • http://twitter.com/jansen Jansen Lu

    nice infographic! how about the #blackandwhite filters? i only use those two.

Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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What Your Instagram Filter Says About You [Infographic]

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