The Evolution of Modern Marketing Automation [Infographic]

Since the dawn of civilization people have found ways to market their goods to potential buyers, and through intense competition modern marketing was born.

As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace. From radio, to television, to the internet and smart phones, marketers have had to become more creative in order to reach their audience through the noise. Many still struggle with the constantly expanding network of engagement, but the introduction of marketing automation technology has provided a way for marketers to spread their word across an ever-increasing variety of channels.

Following the release of our Definitive Guide to Marketing Automation, this infographic provides a visual interpretation of the evolution of modern marketing. Learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today.

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  • http://www.brickmarketing.com/ Nick Stamoulis

    I really appreciate your last line “Inbound Marketing Relies on Trial and Error.” As it is SEO and Internet Marketing are long term commitments and you need to plan to study your efforts for 6-12 months out to see what is working and what isn’t working. There is no one clear cut solution for all businesses. Some industries thrive on mobile web marketing while others (like B2B) haven’t carved out a niche in mobile yet. Each company is different, but you won’t know what is going to work for you unless you try it!

  • Anonymous

    Very true Nick! Trial and error is a huge part of marketing, especially because today’s marketing landscape changes so rapidly. It is certainly worth trying new techniques, but remember that some things might work better than others.

Dayna Rothman is the Sr. Content Marketing Manager at Marketo. She runs the Marketo content initiatives and is the managing editor of the Marketo blog. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

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