The Ultimate Social Media Event Marketing Checklist [Infographic]

Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message. After an event, social marketing is a fantastic way to stay engaged and have the experience live on through sharing of photos, blog recaps, and session recordings.

Being active on social networks before, during, and after your event is a no longer an option but is now expected by the attendees. Since events are in real time, attendees often use social networks to get updates and to engage with other participants in a live environment. The most important part of your strategy is going to be the planning.

We have put together a sample checklist to help you prepare for the cornucopia of opportunities that events open up to a Social Media Manager. No need to take notes, this one is pulled directly from our Definitive Guide to Event Marketing.

Embed The Sample Social Plan for Events on your website:

Related Resources

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  • Pingback: A Social Media Marketing Checklist For Effective Events Planning [INFOGRAPHIC] - AllTwitter()

  • Sergey

    I agree that planning is one of the most important part of event, so there is something to be oriented at. Great IG provided, very comprehensive, thank you.

  • Jason Miller

    Thanks for the comment. Glad you found this one helpful.

  • Ana Lucia Novak

    Great info-graphic, however I’d like to add a suggestion: in the pre-phase, writing a news release and target by location and industry, submit to an online press release site; then sponsor a story using Finally, the team members can write a short, succinct note outlining agenda, speakers, and registration link and send an email to specific individuals in their Linkedin network based on their profiles as well as post the event in their own Facebook event calendar.

  • Jason Miller

    Great additions Ana! Those are very solid tips. Thanks for chiming in, very much appreciated! Hope to see you at Summit this year.

  • Maria Pergolino

    This is a great infographic – good job guys!

  • Pingback: Plan de Social Media para eventos #infografia #infographic #socialmedia #marketing | TICs y Formación()

  • Arnaud Bilquez

    Nice job! It reminds me a short visual content from Advences Technology for Travel at ITB last year

  • Al Berg

    Dumb question, but what is the standard approach to viewing infographics like this? On my 15″ laptop screen it is either too squished as presented, or if I view the original image I have to scroll up & down and left & right repeatedly in an attempt to read it.

  • Anonymous

    Great list for events! I wish more events followed this checklist, especially step 4 – Post Event. I feel many organizations don’t realize how important it is to monitor what is being said after an event. It’s crucial for them to see what was and was not received well by the audience and in turn learn from these certain mishaps to ensure they will not happen again. Constant feedback, good or bad, post event helps the event planners adapt to expectations of their attendees.

  • Lisa Merle Hawkins

    Jason: Thank you for compiling this. The Infographic is super! Just one question for Ana (or anyone else): “online press release site” – can you recommend any? Sorry for my ignorance! Thanks!

  • Jason Miller

    Hi Lisa,

    I would reccommend checking out Vocus, Prnewswire, and/ or Marketwire.


  • Jason Miller

    Thanks Maria!

  • Jason Miller

    It sort of depends. If you click to expand it in a new screen, it should not look squashed at all but should render quite nicely.

  • Jason Miller

    Great addition Stephen. Thanks for chiming in. Much appreciated.

Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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The Ultimate Social Media Event Marketing Checklist [Infographic]

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