Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates

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Posted: November 30, 2012 | B2B Marketing, Modern B2B Marketing

Marcus Nelson is a social media thought leader and Founder & CEO of Addvocate, a social amplification platform turning employees into inbound marketing and lead generation machines. Before branching off to do his own thing, Marcus was Director of Social Media at Salesforce, and was instrumental in helping them develop their ass-kicking social media strategy.

I was lucky enough to be able to catch up with Marcus at a recent conference and he took the time to answer some very important questions facing marketing professionals on a daily basis. Watch the video to learn:

  • About the early days of social at Salesforce, and how they created  their epic social media command center
  • How to start harnessing the power of employees to become brand advocates on social channels
  • Why content is king, marketing is queen, and your blog is your castle

Check out the video to hear more of Nelson’s wisdom!

Related Resources

Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

Read Jason's Blogs

Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates

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