Modern Marketing

Industry Analyst Extraordinaire Jeremiah Owyang Discusses Social and the Changing Consumer

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Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. He is the author of the top blog Web Strategist and is an expert on how companies can connect with their consumers using a variety of online tactics.

I was lucky enough to be able to catch up with Jeremiah at a recent conference and he took the time to answer some very important questions facing B2B marketing professionals on a daily basis.

One big topic of discussion during our interview was the changing customer. Jeremiah points out that today’s consumer is more dynamic than ever before and the amount of information continues to explode. He gives the example of him and his wife sitting at home surrounded by the TV, laptops, cell phones, and tablets. So much stimulus! And how do brands keep up? You have to do brand monitoring, survey your customers and determine their social behavior.

Another interesting topic we discussed was how to optimize your time in social when there is so much to do. For Jeremiah, he “pays himself first”–before he gets into his email in he morning he spends time going through blogs and reading up on relevant industry subjects. He is constantly gathering information and keeping draft blog posts ready to go. In fact, he says that he as written 2,600 blogs over the course of his career. Very impressive.

Check out the video to hear more of Jeremiah’s wisdom.