The Rise of Visual Content: 8 Thought Leaders Weigh In

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Posted: October 10, 2012 | B2B Marketing, Content Marketing

Visual content is on the rise and taking content marketing to new heights.  In the incredibly fast paced “attention economy” that we live in, people have less time to read text heavy articles and prefer to digest information through eye-catching, visually appealing content. No longer can b2b marketing professionals rely solely on ebooks, whitepapers, and blog posts to spread their message to prospective buyers and customers. Instead they must now provide content in the form of infographics, memes, comics, photos, videos, and visual notetaking to drive engagement. At Marketo, visual content is a huge part of our content marketing strategy and has proven to be a successful medium in driving revenue.

We recently caught up with 8 thought leaders from the world of social and content marketing to get their thoughts on the rise of visual content and where they think it is heading.

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What are your thoughts on the growth in popularity of visuals? Do you think it’s here to stay? For more information on visual content check out our Visual Content Marketing slidedeck!

Image credit: stuffonmymutt.com

Related Resources

  • http://www.facebook.com/profile.php?id=1037490074 Marcie Giovannoni

    This is a topic I’ve been researching and intrigued by for quite a while now. I’m a really visual person, and I’m a believer that the more visuals- the better (but the designer in me says keep it simple, too). A great way to harness the visual power of social media is to use a social media aggregator like Postano (http://www.postano.com/solutions/) that has the ability to turn text-heavy content into beautifully visualized posts.

  • http://www.facebook.com/wizzawiz Liz Hardy

    I love how quickly a visual can communicate a message and have to say there are benefits. I’m a wordy person so put a page of words in front of me and I’ll read, and read, and read. Visual comm’s have the potential to save viewers a lot of time and as we’ve become used to instant information communication I think they’re definitely here to stay. We simply don’t have time to read anything over 100 characters these days! In fact, why am I still typing? Everyone tuned out after ‘read, and read, and read’!

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  • http://twitter.com/WordsEverywhere Words Are Everywhere

    I’m a
    copywriter who’s worked across highly integrated campaigns. Inevitably the
    findings of audience pre-testing of print material will be ‘they’d prefer to
    watch a video’, because it is human nature to want content whilst making
    minimal effort. Take this to its inevitable conclusion and we’d be asking ‘if I
    drew you an infographic could you be bothered to look at it’? I believe we’re
    competing for attention – yes people have less time to read heavy text articles
    – and my focus is on offering them rewarding content (words).

Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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