Modern Marketing

DF 2012 Interviews: Marketo Executives Talk Shop

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Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. And because Marketo is the number one marketing software on the AppExchange, many of our executives had the chance to be interviewed and to comment on the Marketing Cloud, social, and the state of marketing in general for the coming year.

Marketo CEO Phil Fernandez Explains Revenue Performance Management

Customer.tv catches up with Marketo CEO Phil Fernandez in an interview about Revenue Performance Management and how every company needs to start thinking more systematically about revenue. Phil discusses the changes in the buying landscape, how that has affected the b2b marketing professional, and what benefits can be derived from focusing on RPM.

 

Marketo’s Senior VP & GM Bill Binch Live from Dreamforce Cloud Expo

Next is Marketo’s Senior VP and GM Bill Binch as he is interviewed by Salesforce’s Julie Liegl on the expo hall floor. Bill discusses how Marketo is helping customers get social and how those capabilities integrate directly with salesforce.com. He also talks about what new things Marketo is focusing on in the coming year.

Want to see some more Dreamforce videos? Check out Phil Fernandez’s interview Building the Marketer’s Platform: Marketo on The Marketing Cloud, live from the Dreamforce studio.