Demand Generation

Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic

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Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. His off the cuff wit, edgy take on content, and¬†genuine¬†expertise in and around optimizing the sales funnel have garnered his blog a dedicated audience. He’s a fascinating guy to hang out with and I had a few minutes to catch up with him at a recent event.

In the following video Craig discusses the origins of the Funnelholic, missed opportunities in the sales funnel, how he differentiates his content to stand out, and a fun story about the much sought after Funnelholic T-shirts that are now collector’s items.

Watch Craig Rosenberg’s Interview now!

For more on Craig Rosenberg check out his blog Funnelholic!