Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience


Posted: August 7, 2012 | Content Marketing


In B2B marketing, content creation is a must. But we are drowning in a world of text, and your prospects will typically just scan over your content instead of reading every single word. So what to do? How do you quickly grab the attention of your audience and reel them in? Telling a story through visual content is the answer.

Join Maria Pergolino, Sr Director of Marketing at Marketo, and Jason Lankow, Co-Founder and CEO of Column Five Media for our visual content webinar and learn how to light the fire around your content strategy as they show you how to effectively utilize visual content in your marketing campaigns.

Here is a taste of what you will learn if you join the webinar:

What types of visual content should I use?
At Marketo we use a variety of visual content, particularly on our social channels, and we have found high engagement rates and an increase of new leads. Using visual content on b2b social media allows a customer or prospects to absorb information at a glance. Check out the 6 types of visual content to add to your content marketing mix.

How do I create complete campaigns that leverage visual content?
There are are a variety of key things to keep in mind when creating a successful visual marketing campaign. You want to create a compelling story and you want to make sure you are promoting your content strategically on the right channels. Check out our keys to visual marketing success:


Want to learn more about how visual content can amp up your content strategy?  Sign up for the webinar now!

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

Marketo + Column Five Webinar–Visual Content Marketing: Capture and Engage Your Audience

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