Event Marketing

Dreamforce 2012 is Coming – Are you ready?

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For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012.

First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012. Make sure you check out this post if you missed it. The highlights in the post for me?

  • Big names at the event including Tony Robins speaking, the Red Hot Chili Peppers performing, and a keynote by Sir Richard Branson!
  • New keynotes around products, which I’m hoping will allow me to focus in on the areas where I’m most interested and jumpstart my knowledge of products I’m just beginning to explore.
  • Over 650 sessions, which is over 200 more than last year.

Second, if you haven’t taken a peek yet, the Dreamforce 2012 website may be one of the coolest websites I’ve ever seen. At first glance it seems like a bunch of cool images to get everyone excited about the event, but if you dig a bit you’ll find invaluable information to make your experience a success:

  • Over 138 marketing sessions already listed. (Think about this when trying to figure out if it’s a conference marketers should attend. What other marketing conference can you go to with over 138 breakout sessions?)
  • Training and certification information. Note- I was one of the first 500 certified, and still have my Salesforce Certification (you have to keep it current with each new release). I find this to be very valuable, both as a credential on my resume, but also because it helps me stay up-to-date on new Salesforce functionality which makes my job easier!
  • The agenda, which highlights that there is now even more time for breakout sessions. This year’s event is going to drive even more ROI for those that attend, because there is even more time for learning and networking. Thank you salesforce.com!

Finally, Dreamforce is more than just learning, it’s about networking. One of my favorite ways to do this is at evening events during the show.

  • The first event I’ve seen listed for this year is the annual TweetUp.  Registration can be found here.
  • Marketo just announced details of our annual party. Register now.  (We will need to cut off registration due to size limits, so register early for this year’s event).

We’re registering our team for the event now, and I’m happy that I can share our discount code for the event to help you get registered: MKDMRKTO.  Looking forward to seeing you at the show!