The Lead-To-Revenue Performance Framework Explained [Infographic]

Lead-to-revenue management is a set of disciplines that can be strongly supported by marketing automation, but marketers need to focus on process to make L2RM automation initiatives a success. This infographic, based on independent research from Forrester, gives a visual representation of how marketers can make the most of their L2RM investments by keeping a few things in mind: be honest about your marketing process maturity, identify what capabilities you really need, and develop a marketing automation road map.

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Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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The Lead-To-Revenue Performance Framework Explained [Infographic]

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