B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]

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Posted: July 31, 2012 | B2B Marketing, Infographic

It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.

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Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]

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