Maximum Revenue: What Can RPM Do For You? [Infographic]


Posted: June 18, 2012 | Infographic, Marketing Metrics

More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives. The survey examined revenue performance maturity and performance metrics for each company across three categories: growing number and quality of leads and opportunities, improving sales effectiveness, and optimizing sales and marketing ROI (return on investment).

Our previous RPM infographic answered the question, “What is Revenue Performance Management?”. The following infographic shows real world RPM results and highlights key findings from our global study. More importantly, it answers the one question that should be on every business leader’s mind; what can revenue performance management do for you?

Embed the “Maximum Revenue: What Can RPM Do For You?” infographic on your web site:

Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

Read Jason's Blogs

Maximum Revenue: What Can RPM Do For You? [Infographic]

Follow Us

Most Shared

true colors feat

What Brand Colors Say About Your Business – Marketo

measuring social

6 Ways to Make Social Measurable

purple 4 hands

The 4 Things Digital Marketers are Missing

Influencers to follow 2017

31 Influencers to Follow in 2017

You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever