Maximum Revenue: What Can RPM Do For You? [Infographic]


Posted: June 18, 2012 | B2B Marketing, Infographic

More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives. The survey examined revenue performance maturity and performance metrics for each company across three categories: growing number and quality of leads and opportunities, improving sales effectiveness, and optimizing sales and marketing ROI (return on investment).

Our previous RPM infographic answered the question, “What is Revenue Performance Management?”. The following infographic shows real world RPM results and highlights key findings from our global study. More importantly, it answers the one question that should be on every business leader’s mind; what can revenue performance management do for you?

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Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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Maximum Revenue: What Can RPM Do For You? [Infographic]

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