How B2B Marketers Are Scoring Big with Social Media [Infographic]

The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so. The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts.

Marketo partnered with ColumnFive and created an infographic to display the key findings in the report including; what social networks marketers will focus on in the future, the top benefits of social media marketing, the most used social media tools and more.

Which of the survey results surprised you the most? How do you compare as a B2B marketer? For a complete guide to B2B Social Media Marketing, Download the Definitive Guide to B2B Social Media.

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Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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How B2B Marketers Are Scoring Big with Social Media [Infographic]

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