The Inbound Marketing Multiplier [Infographic]


Posted: April 2, 2012 | Inbound Marketing, Infographic

Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both.

A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. Combining the two can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content. We call this the Inbound Marketing Multiplier and here’s how it works.

Are you using a combination of both inbound and outbound marketing strategies in your overall marketing mix?

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Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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The Inbound Marketing Multiplier [Infographic]

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