The CMO Guide to Inbound Marketing [Infographic]

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Posted: April 12, 2012 | Inbound Marketing, Infographic

The primary job of the CMO is to position a company for success and to drive revenue. But the trends of information abundance and attention scarcity mean that the tried-and-true ways of accomplishing these goals don’t work as well anymore. Fortunately, buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated.

Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing. When done right, this approach returns dramatically better results than traditional marketing techniques that rely on interrupting prospects. In this infographic we present a visual overview of what a CMO needs to know about inbound marketing.

Are you using inbound marketing strategies to build relationships and influence buyers? Do you find this infographic to be a helpful resource? Please join the conversation in the comment section below.

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Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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The CMO Guide to Inbound Marketing [Infographic]

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