The Value of Honesty Impacts Revenue

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Posted: March 8, 2012 | Marketing Automation

 

Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true. This is where real trouble happens. In this video, I’ll explain the importance of being able to leverage marketing automation to provide hard facts to make good decisions throughout the revenue cycle.

 

Phil is former Chairman and CEO of Marketo. He is a Silicon Valley veteran, with more than 30 years of experience building and leading breakout technology companies. Phil is a well-known writer and speaker on topics related to digital marketing, marketing automation, big data, and entrepreneurialism, and is the author of Revenue Disruption (Wiley, 2012), which delivers bold new strategies for any company to transform its sales and marketing to accelerate revenue.

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The Value of Honesty Impacts Revenue

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