One Last Thing on Collaboration, for now…


Posted: March 22, 2012 | Sales Marketing Alignment


As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Today’s buyer expects unprecedented service, an increased understanding of the problems they face and impeccable interactions.  Customers deserve that level of engagement.  This video discusses  how companies that collaborate are benefiting by providing a seamless, integrated experience for the buyer and how those who do not collaborate are at risk of damaging customer relationships and will lose revenue opportunities. If you want to increase both customer satisfaction and revenue, collaborate!

Phil is former Chairman and CEO of Marketo. He is a Silicon Valley veteran, with more than 30 years of experience building and leading breakout technology companies. Phil is a well-known writer and speaker on topics related to digital marketing, marketing automation, big data, and entrepreneurialism, and is the author of Revenue Disruption (Wiley, 2012), which delivers bold new strategies for any company to transform its sales and marketing to accelerate revenue.

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One Last Thing on Collaboration, for now…

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