How to Build a Better Inbound Marketing Machine – A Blueprint for Success


Posted: March 22, 2012 | Demand Generation

Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. With help from our friends over at Column Five Media we have taken a visual approach to this challenge.

The following presentation gives you a blueprint of how to build a better inbound marketing machine, and how to keep it well oiled in order to maximize your overall marketing ROI. We also introduce you to the Inbound Marketing Multiplier, which can help you generate more subscribers, more shares, and ultimately more customers around your inbound marketing strategy.

How to Build a Better Inbound Marketing Machine from Marketo

Key Takeaways:

  • In the new world where buyers are in control of self-educating, your job as a marketer is not to find leads; it is to help leads find you. Inbound marketing is a way of reaching prospects in this new buying model.
  • Inbound marketing is a powerful tactic, but alone cannot drive the maximum revenue possible; it must be incorporated into the overall marketing mix if you want to see bottom-line results.
  • Combining inbound and outbound strategies will help your content spread further, a technique we refer to as the Inbound Marketing Multiplier.
  • Marketing automation enhances and amplifies inbound marketing and leads to shorter sales cycles, increased revenue, and better overall marketing ROI.

What do you think of the presentation? Have you found limitations to using inbound marketing as a standalone? Share your thoughts in the comment section below.

Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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How to Build a Better Inbound Marketing Machine – A Blueprint for Success

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