The announcement of Facebook timelines for business pages is all the rage this week and users are clamoring for details on what the changes mean for their strategy on the world’s largest social media platform. The brilliant PR folks at Facebook are trickling out new bits of information daily and maintaining a constant buzz across all media. As businesses and brands get ready to take advantage of the cornucopia of new features, there are a few things you need to know in order to properly prepare for the transition.
Gone are the fan gates and welcome pages and now the first thing that visitors will see when landing on your Facebook business page as of March 30th is a giant shiny banner, that is if you are prepared. Before you get any crazy marketing ideas, this is not the place for advertisements and calls to action. Here you have one shot at making a good impression, so don’t blow it.
Here’s what you can’t include on your timeline cover image:
- No links
- No price or purchase information
- No contact information
- No calls to action: including asking for likes, shares, or comments
Here’s what you can include on your timeline cover image:
- A big and beautiful 852 pixels wide by 315 pixels high image
- A compelling image showcasing your product, staff, or corporate values
- A fun, playful illustrated theme that reflects your company culture
This is a chance for brands and businesses to put their best virtual foot forward and make a real splash with first time fan page visitors. Here at Marketo we have been anticipating this announcement for quite some time. We are incredibly excited to design our new cover page photo, with a little help from our friends.
We have created several new concepts to dress up the new timeline design for our brand page and we want to know what you think. Take a gander at each of our new timeline cover photos and vote for your favorite one using the poll below.
Revenue Rockstar #1
Revenue Rockstar #2