Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing. As I explain in this video, if you have those teams working at cross-purposes, they are guaranteed to produce inefficiencies. This in turn opens opportunities for competitors to take revenue from your company. When you break down the walls and align marketing and sales throughout the revenue cycle, you create phenomenal efficiency and outsized growth.