The Buyer Really Doesn’t Care

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Posted: February 28, 2012 | Sales Marketing Alignment

Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing. As I explain in this video, if you have those teams working at cross-purposes, they are guaranteed to produce inefficiencies. This in turn opens opportunities for competitors to take revenue from your company. When you break down the walls and align marketing and sales throughout the revenue cycle, you create phenomenal efficiency and outsized growth.

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Phil is former Chairman and CEO of Marketo. He is a Silicon Valley veteran, with more than 30 years of experience building and leading breakout technology companies. Phil is a well-known writer and speaker on topics related to digital marketing, marketing automation, big data, and entrepreneurialism, and is the author of Revenue Disruption (Wiley, 2012), which delivers bold new strategies for any company to transform its sales and marketing to accelerate revenue.

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The Buyer Really Doesn’t Care

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