The B2B Marketing Measurement Checklist [Infographic]


Posted: January 3, 2012 | Marketing Metrics

Are you measuring your marketing efforts?

As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing ROI.  A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all.

But how can marketing efforts be measured, and which are the best metrics to use? While measuring ROI can be difficult, it is certainly not impossible. The B2B Marketing Measurement Checklist will help you intelligently analyze the success of your B2B marketing, justify your marketing budget, and keep measurement from becoming an afterthought.


Download Marketo’s Definitive Guide to Marketing Metrics. A 70 page guide offering best practices and techniques for harnessing data to not only prove, but improve ROI.

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Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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The B2B Marketing Measurement Checklist [Infographic]

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