The Anatomy of a Perfect B2B Marketing Dashboard [Infographic]


Posted: January 6, 2012 | Marketing Metrics

Do you have a good B2B marketing dashboard in place?

Your B2B marketing campaigns and programs generate a huge amount of data, and dashboards are perhaps the best way to visualize, understand, and provide insight into their performance.

In order to create the perfect B2B marketing dashboard, you need to determine the right number of metrics to best understand what is really going on with your data. Doing so will quickly provide relevant information so that marketing goals are kept in view and businesses can take action making better educated decisions.

To assist you in creating the best B2B marketing dashboards for your organization, we have prepared this guide.


Thanks to The Lenskold Group for the inspiration for parts of this dashboard.

For more information about creating effective marketing dashboards and choosing the right metrics, download Marketo’s Definitive Guide to Marketing Metrics. A 70 page guide offering best practices and techniques for harnessing data to not only prove, but improve ROI.

Embed this marketing dashboard infographic on your web site:

Jason Miller is Senior Manager of Content Marketing at LinkedIn. Previously, Jason was Senior Manager of Social Media at Marketo and focused on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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The Anatomy of a Perfect B2B Marketing Dashboard [Infographic]

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