4 Mobile Innovations to Motivate the B2B Marketer


Posted: November 23, 2011 | Modern Marketing

More tools are available to forge a path on this new frontier

The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices. How people consume media has been fundamentally changed and with it, so must B2B marketing and business practices. But it can be difficult without the right apps. Here is a list of some of the best mobile apps that can turn your smartphone or tablet into an indispensable business tool.

Mobile Payroll
Intuit’s Online Payroll or Quickbooks Online Payroll now offers small business subscribers the option to manage employee payroll from a mobile device. The app can handle both hourly and salaried employees in three easy steps. After it calculates tax withholdings and deductions, it can set up a direct deposit or display the amount to write on a check. Mobile payroll through Intuit or Quickbooks is available now for iOS and Android phones.

Seesmic Social
Seesmic makes mobile social media marketing a snap. Seesmic is a Web, desktop and mobile interface that allows people to manage multiple Facebook, LinkedIn, Twitter and other social media accounts on the go. Seesmic also supports most popular video and photo sites, like Flickr or YouTube. The free app is currently available for Android and Honeycomb-based tablets.

Soonr Workplace
Soonr Workplace is a mobile project collaboration and document management system with file syncing and online backup, all wrapped up into one neat platform for Android or Honeycomb-based tablets. It allows for the remote editing of Microsoft Office Excel, and PowerPoint files to improve mobile collaboration. Edits are backed up, stored and synced, and can easily be shared with the entire team. Soonr Workplace’s cloud basis means virtual device interoperability. The Workplace app is free, but premium plans are available for a fee.

ShoutOUT is a full-featured messaging app with voice dictation. A user simply has to speak a Facebook or Twitter status to their iPhone and voila – it is updated! ShoutOUT allows people to send and receive text messages easily when they don’t have two hands free for typing. Especially useful for people on the go, there’s no faster way to create and send messages than with ShoutOUT!

Interested in improving mobile marketing results? Learn tips on making your emails readable on a smartphone in this Marketo Mobile Email Marketing whitepaper.

Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

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4 Mobile Innovations to Motivate the B2B Marketer

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