Selling Power TV with Bill Binch


Posted: October 14, 2011 | Sales

Recently our Senior Vice President of Sales, Bill Binch, was interviewed by Gerhard Gschwandtner, Publisher of Selling Power, on Selling Power TV. Below you can check out all 3 clips, which encircle all that is B2B sales success.

Sales Success with the Changing B2B Buyer

In this first clip, Bill reviews why it is important to know who your buyer is. Combine that buyer profile with a good product, strategic timing and a smooth cadence of team plus execution, and you’re well on your way to a powerful revenue engine!

Effective Ways to Evaluate and Generate Sales Leads

In this 2nd episode, Gerhard inquires about the importance of lead scoring. Here Bill provides examples on why it’s important to discover what lead scoring model fits your business. You’ll also hear why an executable lead scoring system is handicapped without the ability to adapt that system to the changing B2B buyer.

Drive B2B Sales and B2B Marketing Success

Get the answers to questions like ‘why use video?’ and ‘why do marketing and sales have to get along?’ in this final edition of Bill Binch being interviewed by Selling Power TV’s Gerhard Gschwandtner.

Be sure to check out more great B2B sales thought leadership at Selling Power TV’s site!

Rick Siegfried is Customer Marketing Manager at Marketo, where he manages the strategy and execution of all customer demand generation efforts. In his personal life, he lives in Evanston, IL with his lovely wife and plays drums in a grunge band. #GoBlackhawks

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