Marketo’s Lead Nurturing in Less Than 5 Minutes


Posted: September 7, 2011 | Nurturing

Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces.

Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. Topics include: 

Check out the Brainshark, and when you’re done, don’t forget to download our Lead Nurturing Cheat Sheet for more tips to get you started with lead nurturing. For yet another crash course in lead nurturing, you can also check out my Lead Nurturing 101 blog post.


Jon (@jonmiller) is a VP and co-founder at Marketo. He is the author of multiple Definitive Guides including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

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Marketo’s Lead Nurturing in Less Than 5 Minutes

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