Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces.
Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. Topics include:
- how the sales funnel has changed over time,
- why marketing now needs to own a larger share of the funnel,
- why sales and marketing alignment is crucial to lead management and revenue performance, and
- what revenue performance management solutions from Marketo can do for businesses today.
Check out the Brainshark, and when you’re done, don’t forget to download our Lead Nurturing Cheat Sheet for more tips to get you started with lead nurturing. For yet another crash course in lead nurturing, you can also check out my Lead Nurturing 101 blog post.