Making Your B2B Marketing Footprint [Infographic]


Posted: August 29, 2011 | Infographic, Modern Marketing

As a marketer, how do you develop a B2B marketing mix that combines strategy, tactics, channels and tools in a way that drives meaningful results for your brand? The truth is that no two marketing approaches are the same. To reach, connect, engage and inspire your target audience, your marketing mix must be customized based on research and testing.

Here you’ll see our footprint, but how does yours differ? What circles would be larger for yours, and where would you spend less energy than we do?

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Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

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Making Your B2B Marketing Footprint [Infographic]

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